We started The TN Brand™ and the iconic interlocking TN Mark™ with a simple idea to create a hat and products as timeless and bold as Tennessee itself. When we moved here, we were inspired by the creative energy, grit, and soul that make this place unlike anywhere else. We set out to craft something new for Tennessee, a Mark that had never been seen before. It took countless iterations to get it just right. The result was The TN Hat™, a symbol for Tennessee icons and creative outlaws.
The idea first came to life in early 2023 as we prepared for our first hometown Tennessee art show, the moment where art, identity, and style collided. What began as one hat has grown into The TN Brand™, a creative expression of pride, place, and possibility.
Our hope is that when you wear The TN Hat™ or any of our products, you feel that same spark of connection and creative pride that inspired it all.
